{"id":6546,"date":"2026-04-24T14:22:41","date_gmt":"2026-04-24T13:22:41","guid":{"rendered":"https:\/\/compozer.test\/van-product-naar-dienst-waarom-servitization-nu-relevant-is-voor-de-maakindustrie\/"},"modified":"2026-06-30T14:30:27","modified_gmt":"2026-06-30T13:30:27","slug":"from-product-to-service-why-servitization-is-relevant-now-for-the-manufacturing-industry","status":"publish","type":"post","link":"https:\/\/xibis.nl\/en\/blog-en\/from-product-to-service-why-servitization-is-relevant-now-for-the-manufacturing-industry\/","title":{"rendered":"From product to service: why servitization is relevant NOW for the manufacturing industry"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[95,101],"class_list":["post-6546","post","type-post","status-publish","format-standard","hentry","category-blog-en","tag-dealerportalen-webshop-en","tag-infor-plm-en"],"acf":{"flexible_content":[{"acf_fc_layout":"pageheader_meta","title":"","image":{"large":"{\"original_image\":\"5302\",\"cropped_image\":\"5302\"}","small":"{\"original_image\":\"5302\",\"cropped_image\":{\"image\":\"2026\/05\/van-product-naar-dienst-waarom-servitization-n-relevant-is-voor-de-maakindustrie_768x960_acf_cropped.webp\",\"preview\":\"2026\/05\/preview_van-product-naar-dienst-waarom-servitization-n-relevant-is-voor-de-maakindustrie_768x960_acf_cropped.webp\"}}"},"layout_textbox_size":"10"},{"acf_fc_layout":"wysiwyg","pre_title":"","title":"","intro":"","content":"
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\r\n\r\nThe manufacturing industry is changing at a rapid pace. Customers are increasingly asking for more than just a good product \u2013 they want certainty, availability, and peace of mind. And that is precisely where servitization<\/em> comes into play: the transformation of a manufacturing company into an organization where service and service delivery strengthen or even dominate the business model.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
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More than a trend: service as a strategic advantage<\/h2>\r\nAlthough the concept has existed since the 1980s, servitization is more relevant today than ever. Not only because margins on products are under pressure, but especially because customers increasingly value smart service concepts such as maintenance, availability, replacement, or even pay-per-use models.\r\n

Service sells \u2013 but only if you truly put the customer first<\/h2>\r\nThe shift to a service-driven model is not a simple one. It requires more than adding a maintenance contract or offering support. Successful servitization starts with a deep understanding of the customer and their business. What drives them? What are their real needs? Only when you as a supplier can move along with those needs does lasting value emerge.\r\n\r\n<\/div>\r\n<\/div>\r\n
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From product supplier to service organization: what does that look like?<\/h2>\r\nThe transition usually takes place in steps:\r\n
    \r\n \t
  1. \r\n
      \r\n \t
    1. Value-Added Manufacturer<\/strong>: in addition to product sales, you offer maintenance and support.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n
        \r\n \t
      1. \r\n
          \r\n \t
        1. Full Service Provider<\/strong>: you deliver complete service packages including training, consulting, and system integration.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n
            \r\n \t
          1. \r\n
              \r\n \t
            1. Integrated Solutions Provider<\/strong>: you no longer sell products, but outcomes \u2013 such as availability, uptime, or output.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\nThis last model requires a fundamentally different perspective on your business: you no longer sell a staircase, but safe working height. Not a machine, but guaranteed production capacity.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","buttons":null,"heading_type":"h2","heading":"h2","layout_text_align":"left","layout_textbox_size":"10","text_color":"","padding":{"top":"m","bottom":"m"},"layout_bg_show_image":false,"background_color":"","layout_bg_overlay":"","layout_bg_image_desktop":null,"layout_bg_position_desktop":"center","layout_bg_image_mobile":null,"layout_bg_position_mobile":"center","pre-title-transition":{"has_transition":false,"transition_type":"none","transition_offset":0,"transition_delay":0},"title-transition":{"has_transition":false,"transition_type":"none","transition_offset":"","transition_delay":0},"intro-transition":{"has_transition":false,"transition_type":"none","transition_offset":"","transition_delay":0},"text-transition":{"has_transition":false,"transition_type":"none","transition_offset":"","transition_delay":0},"layout_custom_css":""},{"acf_fc_layout":"feature","pre_title":"","title":"","intro":"

              The biggest hurdles? Thinking in products, structures, and systems<\/h3>\r\nMany manufacturing companies get stuck on outdated business models and an organization still structured around production efficiency. Servitization requires flexible processes, fast decision-making, and a service-oriented culture \u2013 something that often clashes with classic hierarchies and rigid ERP structures.<\/span> <\/span>","buttons":null,"media":{"choice":"image","toggle":false,"chosen_element":"","attributes":{"horizontal":"","vertical":"","custom_style_element_size":false,"min_element_size":"","style_element_size":50,"max_element_size":""},"image":"{\"original_image\":\"5390\",\"cropped_image\":\"5390\"}","platform":"vimeo","autoplay_toggle":false,"vimeo":"","youtube":"","upload_video_file":null},"type":"right","vertical_alignment":"top","heading_type":"h2","heading":"h2","text_color":"","padding":{"top":"m","bottom":"m"},"layout_bg_show_image":false,"background_color":"","layout_bg_overlay":"","layout_bg_image_desktop":null,"layout_bg_position_desktop":"center","layout_bg_image_mobile":null,"layout_bg_position_mobile":"center","title-transition":{"has_transition":false,"transition_type":"none","transition_offset":"","transition_delay":0},"intro-transition":{"has_transition":false,"transition_type":"none","transition_offset":"","transition_delay":0},"image-transition":{"has_transition":false,"transition_type":"none","transition_offset":"","transition_delay":0},"buttons-transition":{"has_transition":false,"transition_type":"none","transition_offset":"","transition_delay":0},"layout_custom_css":""},{"acf_fc_layout":"wysiwyg","pre_title":"","title":"","intro":"","content":"That is why it is crucial to also organize your technology and data flows in a future-oriented way. Think of: <\/strong>\r\n
                \r\n \t
              • Fully integrated ERP and service management solution<\/li>\r\n \t
              • Real-time data on product usage and performance<\/li>\r\n \t
              • AI-supported maintenance predictions<\/li>\r\n \t
              • Digital self-service portals for customers<\/li>\r\n<\/ul>\r\n

                Finally: standing still is not an option<\/h2>\r\nServitization requires vision and the ability to change. But the rewards are considerable: a more stable business model, stronger customer relationships, and a differentiating capability that is hard to match. Our message? It's not about speed, but about movement. Standing still is not an option.","buttons":null,"heading_type":"h2","heading":"h2","layout_text_align":"left","layout_textbox_size":"10","text_color":"","padding":{"top":"m","bottom":"m"},"layout_bg_show_image":false,"background_color":"","layout_bg_overlay":"","layout_bg_image_desktop":null,"layout_bg_position_desktop":"center","layout_bg_image_mobile":null,"layout_bg_position_mobile":"center","pre-title-transition":{"has_transition":false,"transition_type":"none","transition_offset":0,"transition_delay":0},"title-transition":{"has_transition":false,"transition_type":"none","transition_offset":"","transition_delay":0},"intro-transition":{"has_transition":false,"transition_type":"none","transition_offset":"","transition_delay":0},"text-transition":{"has_transition":false,"transition_type":"none","transition_offset":"","transition_delay":0},"layout_custom_css":""}]},"yoast_head":"\nFrom product to service: why servitization is relevant NOW for the manufacturing industry | 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